ASSOCIATE PROFESSOR Dr. Gayatri Chopra
Ph.D. (Pacific University, Udaipur), MBA( M.L.S.U. Udaipur ), B.A. (M.L.S.U. Udaipur ), UGC-NET qualified
Areas of Interest
Marketing and Consumer Behaviour
about the Professor
In the field of marketing, her core area of research and consultancy are understanding consumer choice and firm behavior and discovering its implications on marketing strategies. Further on investigating the impact of marketing strategies on consumers and retailers and get better insight into the field of consumer behavior have been her key research areas.