ASSOCIATE PROFESSOR Dr. Gayatri Chopra

Academic Qualifications

Ph.D. (Pacific University, Udaipur), MBA( M.L.S.U. Udaipur ), B.A. (M.L.S.U. Udaipur ), UGC-NET qualified

Experience

15 Years

Areas of Interest

Marketing and Consumer Behaviour

National Publications04

International Publications14

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about the Professor

In the field of marketing, her core area of research and consultancy are understanding consumer choice and firm behavior and discovering its implications on marketing strategies. Further on investigating the impact of marketing strategies on consumers and retailers and get better insight into the field of consumer behavior have been her key research areas.